Brain Matter

Brain Matter

Matthieu Blazy’s Chanel Hits Paris Stores. Mayhem Ensues.

Are we okay??? Inside my fashion girlies group chat as we shop for our lives — sources say Rue Cambon is officially “ran through.”

Gabriella Karefa-Johnson's avatar
Gabriella Karefa-Johnson
Mar 08, 2026
∙ Paid

All the fabbest fashion girls I know are losing their ever-loving minds trying to cop some CC. It feels like grainy footage from Best Buy in the ’90s when flat-screen TVs first dropped on Black Friday. I keep imagining Matthieu Blazy standing at the top of the stairs at Rue Cambon — arms crossed, full Regina George energy — watching the pandemonium he has unleashed on us mere mortals.

Under the guise of researching for this shopping story, I started a group chat with fellow super shoppers and Paris Fashion Week attendees — what has revealed itself as its true purpose: gathering trade secrets and acquisition strategies for the most-coveted Chanel collection in recent memory.

I can scarcely describe the sheer joy and mania brought to me by “In Matthieu Blazy We Pray, Amen” so… why don’t I just show you?

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