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NOT A STORE BUT A CONCEPT OF A STORE: Imagining What the World of Piccioli at Balenciaga Looks Like

NOT A STORE BUT A CONCEPT OF A STORE: Imagining What the World of Piccioli at Balenciaga Looks Like

Gabriella Karefa-Johnson's avatar
Gabriella Karefa-Johnson
May 20, 2025
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Brain Matter
Brain Matter
NOT A STORE BUT A CONCEPT OF A STORE: Imagining What the World of Piccioli at Balenciaga Looks Like
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In a shocking twist, mere moments away from finishing this week’s rambling tumbleweed of vaguely fashion related thoughts, it was announced that Pierpaolo Piccioli, Valentino’s recently departed creative director, would be joining the helm of Balenciaga–forcing me to actually respond to the news in this newsletter instead of, well, just doing …whatever…

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